THE GREYWOOD

THE GREYWOOD

Designed to offer visual relief from urban life, greenery, outdoor space and wood were all important materials in the design of this property. As were the light grey hardwood floors in every apartment, which became an arduous year-long process of evaluating color swatches, wood grains, samples from 6 different countries ... until the perfect wood + shade was found. This frustration was ironically channeled into also finding the perfect name for the building: The Greywood. Naturally, the visual identity of The Greywood needed to reflect the duality of indoor/outdoor/city space, while also evoking luxury. This was created using the actual woodgrain from the grey hardwood floors, sexy-shadowy black vignettes and a modern wood block inspired typeface. The branding was implemented throughout every design aspect including apartment signage, marketing materials and digital.